Creating a Sensory-based Community

This and next week’s blogs are about, “Creating a Sensory Community.” It’s a departure from our previous blogs. Since starting the blogs we haven’t written specifically about the planned Community. We feel the time is right to share a little about Concierto & the place where we want to live through this two-part blog.

This week, we delve into three areas. The first is the process used to create the Concierto Resorts brand and logo. Secondly, how we’re using research on sensory awareness to help shape the Community. Lastly, the reasons why Music is a major focus for Concierto.

Next week, we will present additional research about reactions to various sensory stimuli. We’ll tie up the two blogs by explaining how this research is influencing the planning of the site design, buildings, amenities and programs that will be featured in the Community.

Celebrating Our First Plateau and Next Stage

Our 20th blog about the State of Colima and our life here was published on March 15. We’ve covered a lot of our experiences in four months.

Readers’ responses to our blogs have been complimentary, readership is growing and visits to the web site have risen sharply. We receive many comments and questions related to weekly blogs. Many others are about the Concierto Resorts Community project itself. We’re very thankful for all of them.

In the months to come, we’re hoping to share the stories of friends who have also experienced beautiful Mexico.

We regularly post to Facebook, Instagram, Twitter and Linkedin. Of course, the blogs and all our social media posts are soft promotions for the part of this wonderful world where we will build the community. Each post or blog has strong influences of “sights, sounds and colours” in the content, not surprisingly. Sensory impacts we experience in Mexico have and will continue to play a primary influence on our project development.

The next stage will include our continued experiential blogs as well as promotion for sales. Specific sales information will start once all permits from state and local jurisdictions are secured. This process is currently well underway.

In the months to come changes to the Concierto Resorts web site will evolve. These will include (i) 360 Community view, (ii) renderings of building exteriors and condo apartments, floorplans and depictions, (iii) price points, (iv) on-site visitation information, (v) all pre-development sales information, and more.

Research-Based Approach to Create Our Brand

The Concierto Resorts brand name and logo is a result of thorough research led by the team at Jaw Drop Marketing. The outcomes captured the ideals that we shared with them. Focus groups were asked for reaction to drafts presented and about how exposure to sensory stimuli affect their feelings, preferences, and actions. That feedback was vital to the decision making process.  

This early draft above reflects that Music brings people together. It’s used in many aspects of life: cultural, social, economic, spiritual, political and probably more. No matter the colour, gender, or heritage, we can transfer effective messages, opinions, and mental images through music without saying a single word. Music is a universal language. 

“Concierto” was chosen as it best reflects the shared vision, goals and views of the Concierto Resorts Team.

  1. A performance by one or more
  2. Agreement in purpose, feeling, or action
  3. Unity achieved by mutual communication of views, ideas, and opinions
  4. To act together in harmony, jointly
  5. Acting in a coordinated fashion with a common purpose

Our brand logo symbolizes these criteria above and accurately reflects these tenants. The orchestra working in concert on an issue.

As with the brand name, research on sensory sources plays significantly in continued planning. We are working passionately to present a community that accurately reflects the Concierto Resorts Vision:

“A vibrant community where people experience a Meaningful Purpose in Life through active living, learning, and sharing.”

Check Out the Research

In this and next week’s blogs, we’ve chosen selected parts of published research and credit each. Many of the documents are reasonable length reading but others are quite complex. Therefore we’ve added links and by following the directions below you can choose which research you wish to read with greater care.

(For all links in this and next week’s blogs, hover the cursor over the link, left click and click again to read further into the research areas.)

How Music Affects Our Mood, Emotions and Health

From the drumbeats of our ancient ancestors to today’s unlimited streaming services, music is an integral part of the human experience. Researchers have pondered the possible therapeutic and mood-boosting benefits of music for centuries.

Even sad music brings most listeners pleasure and comfort, according to recent research from Durham University in the United Kingdom and the University of Jyväskylä in Finland, published in PLOS ONE.

Conversely, the study found that for some people, sad music can cause negative feelings of profound grief. The research involved three surveys of more than 2,400 people in the United Kingdom and Finland, focusing on the emotions and memorable experiences associated with listening to sad songs.

The authors of that study suggested that sad music provides a substitute for the lost relationship. They compared it to the preference most people have for an empathic friend — someone who truly understands what you’re going through.

Upbeat for Some

Other research has focused on the joy upbeat music can bring.

A 2013 study in the Journal of Positive Psychology found that people who listened to upbeat music could improve their moods and boost their happiness in just two weeks.

Editorial Warning: If you’re drinking coffee, put your cup down before you hit the play button to hear this special music dedicated to the State of Colima.

The American Music Therapy Association (AMTA) reports that music therapy programs can be designed to achieve goals such as managing stress, enhancing memory, and alleviating pain. It might seem surprising that music can help people cope with physical pain, but research has shown a clear link.

Chillin’ Out for Others

Barry Goldstein, a recording artist who has studied the vibrational effects of music for more than 25 years, says music has a profound impact on the brain. In a column for Conscious Lifestyle magazine, Goldstein wrote that music can actually enhance brain functions.

Read more: The music you choose may say something about your mental health » 

Thanks very much for joining us today. We hope you’ve enjoyed Part 1 of the sensory approach to create the Concierto Resorts Community. Part 2- April 5.


As previously stated we always love to receive feedback from readers. With this blog, we would love to hear from you regarding how Music affects you and the place in your life it plays.

This link below is 45-minutes of soothing Spanish music.  If time is limited, listen for a few and remember you can always jump back in at any time.

Click on and enjoy with our sincere wish for a wonderful weekend!    

play (1)

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